Paperplanes Glossary of Terms 2023
Glossary Frequently used words in Paperplanes Abandoned Basket Campaigns One of the valuable services we offer to our clients pertains to a common customer behaviour observed on their websites: the act of browsing, and adding products to their virtual shopping carts but ultimately abandoning the cart without completing the purchase. In response to this, we […]
Direct Mail Marketing: The Secret Weapon for Successful Black Friday Campaigns
Direct Mail Marketing: An Introduction In the constantly changing realm of marketing, it’s simple to get captivated by the newest digital trends, from social media blitzes to email campaigns. However, amidst the digital frenzy, there’s a classic strategy that marketing managers should not overlook, especially during Black Friday: direct mail marketing. In this article, we […]
Gousto 11%: Reactivation Rates
Paperplanes Gousto Case Study
YouGarden.com: 17% Abandoned Basket Recovery
Paperplanes recovers 17% of all abandoned carts for e-commerce gardening business YouGarden at a crucial period for sales
PostNord and Gents.se: 25% AB Recovery Rate
Paperplanes teams with Scandinavian postal operator PostNord to help a premium grooming ecommerce site recover 25% of all abandoned carts
Q&A from Divido
Understanding the Modern Consumer: a Q&A with Divido
